![]() When ascending order is used, primacy effect and left-side selection bias would apply to the negative options at the beginning of the response scale while acquiescence bias and social desirability bias would apply to the positive options shown at the end of the response scale (as illustrated in Figure 2). ![]() So, when all of these things are going through survey respondents' mind, how would these things affect their decision to choose one of the response options when the options are written in ascending or descending order? Descending Order Causing Inflated Scores Social desirability bias: Survey respondents tend to select an option that is more socially desirable (likely a positive option) than not socially desirable.Acquiescence bias (yea-saying bias): Survey respondents tend to agree with the statement provided to them, rather than disagree with it.Left-side selection bias: Survey respondents, who are accustomed to reading text from left to right, have a tendency to select what on the left side of the option list.Primacy effect: Survey respondents have a tendency to select the options that are presented (written) at the beginning of the response option list.Let's review some of the psychological phenomena that may influence survey respondents' behavior: When you present the response scale options in a particular order, you may get different data a.k.a. Well, research has shown that it matters because of the way people react to the stimuli (survey response options) provided to them. You might also wonder, "Why does it matter?" Descending: Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree.Ascending: Strongly Disagree, Disagree, Neutral, Agree, Strongly Agree.So, which order of response options do you use - ascending or descending order? Ascending or Descending Order of Response Options For example, when presenting a fully-labeled Likert-type scale horizontally, you have to decide whether to put the most positive response option, Strongly Agree, on the left or right side of the response scale. There are many factors to consider (decisions to make). Designing closed-ended survey items with response scales is not as simple as it sounds.
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